The two firms unveiled their latest tool, an add-on to Junxure, at AdvisorEngine’s summit.
Combination enables financial advisors to incorporate smart automation across investment and business processes - regardless of CRM provider.The acquisition further enhances AdvisorEngine's open-architecture ecosystem and continues the company's approach of connecting disparate technologies, data and workflows to create a unified user experience. Junxure users will not experience any changes in service and will continue to be supported by their dedicated Junxure client success team.
AdvisorEngine Buys CRM Platform Junxure, WisdomTree pledges $30 million to further growth and technology
As advisors come under pressure to compete on price and margin pressure becomes more intense than ever, “Advisors have to service more assets and accounts and do so as efficiently as possible — so we are automating and digitizing everything,” says Rich Cancro, AdvisorEngine CEO. The firm is “fully committed” to open-architecture technology. “We know that every advisory firm is different, so we believe in delivering powerful workflows that are CRM-agnostic. Regardless of their contact management system of choice, all AdvisorEngine users will benefit from the Junxure acquisition."
WisdomTree Loans $30 million to AdvisorEngine, Portion Funds Junxure Acquisition + Product Development
While the AdvisorEngine platform is “open architecture,” WisdomTree has made its asset allocation models easily available there. AdvisorEngine said it plans to retain Junxure employees, something that was important to Junxure President and Co-founder Greg Friedman. The Junxure acquisition was not due to cost synergies, said AdvisorEngine Founder and CEO Rich Cancro. “This is a full growth acquisition,” he said. “And when you think about CRM, that’s the heart of a wealth management technology platform, or at least it should be.” The platform will keep its open architecture model, integrating with other third-party tech providers, including other CRMs.
Greg Friedman is selling the CRM company for RIAs that he founded by accident to spend more time building the RIA he built it for in the first place. There may be a good reason why Friedman, who mostly bootstrapped Junxure during the 1st 17 years, would prefer that AdvisorEngine and WisdomTree fund the kinds of improvements that will drive the next round of adoptions and conversions to Junxure Cloud.